Mitsubishi Electric HVAC Launches New Web Site
Friday, July 09, 2004
Lawrenceville,
Ga. - Mitsubishi Electric HVAC Advanced Products Division,
Lawrenceville, Ga., recently launched a new and improved Web site,
, designed to better support all Mitsubishi
Electric HVAC products and to bring them under one umbrella. In
addition to presenting cooling and heating solutions for
homeowners, the new site also delivers consistent technical and
marketing information relevant to architects, engineers,
contractors and end-user customers alike, according to Craig
Little, vice president of sales and marketing.
"Another goal with the new site is to help portray the product
benefits of Mr. Slim® split-ductless products to consumers as we
have stepped up our efforts to raise consumer awareness of our this
product. We placed extensive focus on this aspect when redesigning
the site," says Little.
Launched earlier this month, the new site contains product
information about Mr. Slim split-ductless air conditioning and
heating systems, CITY MULTI™ VRFZ systems, PlasmaPure™ air
purifiers and compressors. Useful tools, company news, a
distributor extranet and case studies are also included on the new
site.
The new site also features corporate information about Mitsubishi
Electric HVAC, a press room archiving recent press releases, a
training area for contractors and engineers interested in becoming
part of the Diamond Alliance, a product finder that includes a
Btu/h calculator and a customer care area where consumers can find
answers to frequently asked questions, take care of warranty
registration and find useful information about the HVAC
industry.
Mitsubishi Electric HVAC anticipates incorporating additional
enhancements to the new site sometime in the near future, says
Little. "Our Web site is sometimes a person's first glimpse into
our company's products and services. Like our company itself, our
Web site will evolve along with the HVAC industry and customer
needs."
About Mitsubishi
Electric HVAC Advanced Products Division
With headquarters in Lawrenceville, Ga., Mitsubishi
Electric HVAC Advanced Products Division is a leading marketer of
intelligent air conditioning and heating technology, manufactured
by its parent corporation, Mitsubishi Electric. The division was
established in 1980 by Mitsubishi Electric & Electronics USA,
Inc. to market Mr. Slim® split-ductless air conditioning and
heating systems in North America. Since then, the division has
expanded its market distribution to include Latin America and the
Caribbean. The company's product line has also recently expanded to
include CITY MULTI, compressors, PlasmaPure™ room air purification
systems and a full line of accessories for the Mr. Slim line,
including Line-Hide lineset covers.
For more information on Diamond Alliance, CITY MULTI, Mr. Slim and
the Mitsubishi Electric HVAC Advanced Products Division, call
800/687-1966 or visit www.mehvac.com.
