New Sales & Marketing DVD Released
Wednesday, September 13, 2006
Suwanee, Ga. -
Mitsubishi Electric HVAC Advanced Products Division, Suwanee, Ga.,
recently unveiled a new in-home presentation DVD designed to help
HVAC contractors educate consumers about split-ductless and how it
may work in their home, according to Bud Nardello, national sales
director.
"This polished, high-quality sales tool reflects the commitment
Mitsubishi Electric HVAC has to its contractor partners in
providing them with the tools they need to close sales," says
Nardello. "The DVD is designed to make homeowners feel at ease with
consumer-friendly explanations that are easier to understand than a
flip book."
Approximately eight minutes long, the DVD features an explanation
of the advantages Mr. Slim® systems have over
traditional window units; the benefits of ductless systems;
information on how INVERTER technology works; the benefits
associated with Mr. Slim systems' ultra-quiet operation and fast,
easy installation; and customer testimonials.
"No competing manufacturer in the HVAC industry is driving quality
leads or using this method of in-home sales support, so this is
another example of how Mitsubishi Electric HVAC continues to be the
industry's leader in innovation," says Nardello. "While we hope
this tool will be highly effective in helping to close more sales,
we'll still rely on our nationwide network of dealers, distributors
and contractors to meet this goal."
For more information on Mitsubishi Electric HVAC's Sales &
Marketing DVD, or on the full-line of residential and commercial
cooling and heating products, visit www.mehvac.com.
About Mitsubishi Electric HVAC Advanced Products
Division
For more than 25 years, Mitsubishi Electric HVAC Advanced Products
Division, headquartered in Suwanee, Ga., has been a leading
marketer of intelligent air-conditioning and heating technology,
manufactured by its parent corporation, Mitsubishi Electric. The
Division's market distribution includes North America, Latin
America, the Caribbean and Bermuda.
Mitsubishi Electric HVAC continues to build brand loyalty, increase
its market position and deliver exceptional customer service
through the Mitsubishi Diamond Alliance™ program. This
program is a strategic platform of training-based achievement
programs designed to synergize the efforts of Mitsubishi Electric,
distributors, contractors and design engineering firms. For more
information on the Mitsubishi Diamond Alliance, Mr.
Slim® split-ductless cooling and heating systems, CITY
MULTI® Variable Refrigerant Flow Zoning (VRFZ)
technology, compressors, PlasmaPure™ room air
purification systems, a full line of accessories for the Mr. Slim
product line, including Line-Hide™ line-set covers and
the Mitsubishi Electric HVAC Advanced Products Division, call
800/687-1966 or visit www.mehvac.com.
Accomplishments
A 2006 survey by ACHR News listed Mitsubishi Electric as
contractors' most preferred ductless manufacturer and the number
one brand in price/value, availability, reliability and performance
specifications. In 2004, Mr. Slim received a Bronze Award in ACHR
News' Dealer Design Awards contest and CITY MULTI received a Bronze
Award in the HVAC product category in 2005 for Consulting
Specifying Engineer's Product of the Year contest. Additionally, in
2003 and 2004, the Air-Conditioning & Refrigeration Institute
(ARI) recognized Mitsubishi Electric HVAC for achieving a 100
percent success rate for the Mr. Slim product for three consecutive
years. In 2005, CITY MULTI was named as one of the top 100 smart
products for buildings by Buildings Magazine.
