SUWANEE, Ga., March 13, 2012 - Mitsubishi Electric Cooling & Heating (Mitsubishi Electric), America's No. 1 selling brand of ductless cooling and heating technology, has established a new online Creative Center where Mitsubishi Electric Diamond Contractors^® can easily create brand-approved marketing tools for their company's use.

The new Creative Center allows Diamond Contractors to create and customize various Mitsubishi Electric marketing tools including newspaper ads, posters, door hangers, direct mail, yard signs, billboards and banners.

The Creative Center is the latest benefit offered with the Mitsubishi Electric Diamond Contractor program, which is designed to assist contractors by helping them build their customer base and business. Diamond Contractors receive exclusive benefits such as customer referrals, sales and marketing support, and extended equipment warranties for their customers.

"We are continuously developing new initiatives and programs to help our contractor customers grow their business," says Marc Zipfel, director of product marketing, Mitsubishi Electric Cooling & Heating. "The new Creative Center provides our Diamond Contractors with a convenient way to generate Mitsubishi Electric promotional materials, making it much easier for them to promote their businesses and the Mitsubishi Electric brand."

Current Diamond Contractors can log in to the Mitsubishi Electric extranet now to gain access to the Creative Center. Mitsubishi Electric distributors can also access the files for their contractor customers. To learn more about the Mitsubishi Electric Diamond Contractor Program or to find out how to qualify as a Diamond Contractor, visit http://www.mitsubishicomfort.com/en/consumer/consumer-resources/diamond-contractor.

To learn more about Mitsubishi Electric Cooling & Heating, visit www.mehvac.com.

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About Mitsubishi Electric Cooling & Heating
Mitsubishi Electric Cooling & Heating, a division of Mitsubishi Electric & Electronics USA, Inc., is headquartered in Suwanee, Ga. We are a leading marketer of Mitsubishi Electric™ intelligent air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, we introduced our state-of-the-art, split-ductless air conditioners and heat pumps in North America. We expanded our product line with variable refrigerant flow (VRF) zoning heat pump systems utilizing INVERTER technology to offer simultaneous cooling and heating capabilities. We also offer compressors and a full line of air-conditioning accessories. Mitsubishi Electric Cooling & Heating's products have won numerous awards for innovation and excellence, including the 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit www.mehvac.com or follow Mitsubishi Electric Cooling & Heating on Facebook, Twitter and YouTube.

Diamond Contractor is a trademark of Mitsubishi Electric Corporation. Facebook, Twitter and YouTube are the registered trademarks of their respective owners.

Contact: Jordan Wells
Griffin & Company, Inc.
888/420-0256 ext. 120

MIT/0312/09