SUWANEE, Ga., July 18, 2011 - Mitsubishi Electric Cooling & Heating (Mitsubishi Electric), America's No. 1 selling brand of ductless cooling and heating systems, announced that Marc Zipfel has been appointed to the position of director of product marketing.

"With more than 15 years of marketing experience, Marc brings an invaluable set of skills to our expanding marketing team," says Bill Rau, senior vice president and general manager, Mitsubishi Electric Cooling & Heating. "Mitsubishi Electric is experiencing exponential growth in the U.S. market, and Marc's leadership in product marketing will help pave the way for continued sales increases."

As director of product marketing, Zipfel drives brand positioning of Mitsubishi Electric products and services in both the residential and commercial markets. He is responsible for developing and implementing marketing plans for product launches and managing affiliated agencies within Mitsubishi Electric.

Prior to joining Mitsubishi Electric, Zipfel was a director of brand marketing for In Zone Brands, Inc. He has also worked as group brand manager of household products for BioLab, Inc., an account director on the M&M/Mars account at D'Arcy Advertising and a brand manager at Nestlé Purina.

Zipfel earned bachelor's degrees in marketing and advertising from The Ohio State University, Columbus, Ohio.

To learn more about Mitsubishi Electric, visit www.mehvac.com.

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About Mitsubishi Electric Cooling & Heating

Mitsubishi Electric Cooling & Heating, headquartered in Suwanee, Ga., is a division of Mitsubishi Electric & Electronics USA, Inc. For more than 30 years, the division has been a leading marketer of intelligent air-conditioning and heating technology, manufactured by its parent corporation, Mitsubishi Electric. The Division's market distribution includes North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric was the first to introduce its state-of-the-art split-ductless air conditioners and heat pumps in North America. The company soon expanded, adding to its product line CITY MULTI® variable refrigerant flow (VRF) zoning heat pump systems that use INVERTER technology and offer simultaneous cooling capabilities; compressors; and a full line of air-conditioning accessories. Mitsubishi Electric Cooling & Heating products have won numerous awards for innovation and excellence, including the 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit www.mehvac.com or follow Mitsubishi Electric Cooling & Heating on Facebook, Twitter and YouTube.

Contact: Jordan Wells
Griffin & Company, Inc.
888/420-0256 ext. 120

MIT/0511/34