Friday, January 29, 2010

SUWANEE, Ga. - January 29, 2010 - Mitsubishi Electric Cooling and Heating Solutions has created a Consumer Brochure that provides informative and concise content for homeowners.

The piece presents the story of why, how and what can work to create pristine air within a home, meeting the demand of the unique environment within a home. To be a homeowners Mitsubishi system reference piece or a presentation tool for a contractor, the brochure utilizes related Consumer Testimonial content to the information on the adjoining page.

The brochure also incorporates QR tags to provide a connection between the print and digital information that Mitsubishi offers it's channel. The connection of the video testimonials to the brief quotes within the brochure allows the homeowners to understand the complete context of the testimonial.

The back spread includes a Product Showcase that provides top-level technical information for the Homeowners to have a better understanding of the systems/models that are being recommended to them by the contractor. The contractor can also use this Showcase to talk thru their recommendations with the homeowner so they can fully understand and appreciate how the products will look like in their space.

The Consumer Brochure is available now for order on the Member Zone extranet via the online order form.