Five Reasons to Invest in a Home Comfort System This Summer

Thursday, May 30, 2013

SUWANEE, Ga., May 30, 2013 - In 2013 alone, homeowners are expected to spend more than $150 billion on home improvements. This forecast comes from the Remodeling Futures Program at Harvard University's Joint Center for Housing Studies. With countless options available, many homeowners are left overwhelmed with the best way to spend their home improvement dollars. New York-based interior designer, author and TV star Cortney Novogratz recommends starting with an investment in home comfort.

"I tell my clients that you can spend a little less on decorative items so that you can really invest in the high-quality systems that are going to make your home functional and comfortable, especially in the summer months," says Novogratz. "I urge my clients to ask themselves, what's going to help you live better in your home? Often, that's your cooling and heating system."

While known for her eclectic decorating style that mixes high-end collectibles with flea-market finds, Novogratz is no stranger to what makes a home more habitable. She emphasizes that a quality cooling and heating system is one of the most important investments homeowners can make. Mitsubishi Electric US Cooling & Heating Division, America's No. 1 manufacturer of ductless systems, offers high-quality cooling and heating systems, such as those Novogratz recommends.

Novogratz offers five reasons why a cooling and heating system is a smart investment for home remodeling this summer:

  1. The impact on comfort. Many homes in the U.S. have cooling and heating systems that result in parts of the house being either unbearably hot or uncomfortably cold. Mitsubishi Electric systems use advanced technology to precisely adjust the temperature to a homeowner's preference in each room. This allows homeowners to cool the rooms they use the most, while saving energy in less used areas of the house. "Mitsubishi Electric systems really give you control over your environment in the home, making sure your entire household is at a comfortable temperature," says Novogratz.

  2. The utility costs. According to the Environmental Protection Agency (EPA), 50 percent of the average home's energy bill can be linked directly to cooling and heating costs, amounting to approximately $1,100 per year. The right air-conditioning and heating system is the single most significant way a homeowner can save on utility costs, especially in summer, when cooling costs can skyrocket. Mitsubishi Electric systems are up to 40 percent more efficient than traditional systems, saving an average of $440 cost per year. In addition to the efficiencies of the system alone, Mitsubishi Electric ductless systems avoid the energy losses associated with ductwork, which the EPA estimates can account for more than 30 percent of energy consumption. Homeowners may be eligible to receive a tax credit of 10 percent, or up to $300, for qualifying Mitsubishi Electric systems through the American Taxpayer Relief Act of 2012.

  3. The impact on the environment. Mitsubishi Electric has nine systems that qualify for the ENERGY STAR® Most Efficient 2013 designation, making it the leader in Most Efficient ductless products. Mitsubishi Electric systems use less energy, are made of mostly recyclable parts and use an environmentally friendly refrigerant that won't pollute the environment. "I've found that homeowners want to do their part to help the environment, and these systems are a great way to increase sustainability," says Novogratz.

  4. The way you live in your home. Many times the cooling and heating system is a nuisance. Window air conditioners are unsightly, and traditional systems require extra space to accommodate ductwork, creating awkward room shapes and drop ceilings. Mitsubishi Electric systems can be installed easily in new construction and in older buildings. They can be controlled anytime, anywhere through a smartphone or other Internet-enabled devices. "When we were renovating our own home, we didn't have to take away precious space to accommodate ductwork with these systems," says Novogratz. "The units really blend in and are just part of our home."

  5. The quality of air your family breathes. "What is especially important to me with these systems is that I can be in control of the air my kids are breathing," says Novogratz. Mitsubishi Electric systems circulate room air effectively and have multiple allergen filters to greatly improve a home's indoor air quality.

To learn more about Mitsubishi Electric US Cooling & Heating Division, click here. To learn more about Cortney Novogratz, click here.

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About Mitsubishi Electric US Cooling & Heating Division

Mitsubishi Electric US Cooling & Heating Division is headquartered in Suwanee, Ga. We are a leading marketer of Mitsubishi Electric intelligent air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, we introduced our state-of-the-art, split-ductless air conditioners and heat pumps in North America. We expanded our product line with variable refrigerant flow (VRF) zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. We also offer compressors and a full line of air-conditioning accessories. Mitsubishi Electric's HVAC products have won numerous awards for innovation and excellence, including a 2013 Top Products Award from Building Operating Management, a 2012 Product Innovation Award from Architectural Products, a 2012 Record Products Award from Architectural Record, a 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems, and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit or follow Mitsubishi Electric US Cooling & Heating Division on Facebook, Twitter and YouTube.

About Cortney Novogratz

Leading NYC interior designer, author and star of HGTV's "Home by Novogratz," Cortney Novogratz is a mother of seven and half of the husband-and-wife design team The Novogratz. Together, Cortney and husband Robert wear all the hats in developing and executing their striking aesthetic. The couple creates sumptuous, well-designed spaces from wrecks and empty lots, crafting distinctive architectural details throughout, forging exclusive techniques and finishes, and then decorating each room with rare collectibles (both high and low). Cortney and Robert's first book, "Downtown Chic," was published in 2009 and has become a best-seller worldwide. Their second book, "Home by Novogratz," was published in October. Prior to HGTV's "Home by Novogratz," Cortney and her family starred in the hit Bravo show "9 By Design." The Novogratz's collection for CB2 debuted in fall of 2012.


Contact: Jordan Wells
Griffin & Company, Inc
888/420-0256 ext. 120



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