Mitsubishi Electric Hosts First of Two Diamond Contractor Conferences with More Than 170 Contractors in Attendance

Thursday, September 12, 2013

SUWANEE, Ga., September 12, 2013 Mitsubishi Electric US Cooling & Heating Division (Mitsubishi Electric), America's No. 1 selling brand of ductless cooling and heating systems, kicked off the first of two Diamond Contractor Conferences this week at the Sonesta Gwinnett Place Atlanta Hotel in Duluth, Ga. More than 170 Diamond Contractors attended the two-day event, held from September 9-11, 2013, which was organized to furnish certified Mitsubishi Electric Diamond Contractors with tools to grow their businesses through selling ductless technology, today's fastest-growing segment of the HVAC market.

"Mitsubishi Electric's success is largely due to contractors who have made a commitment to our company by not only selling our products exceptionally well, but going above and beyond by pursuing educational and training opportunities required to earn the Diamond Contractor status," says Bud Nardello, vice president of sales, Mitsubishi Electric. "Providing the contractors with tools to grow their businesses is one of the many benefits that comes with being a Diamond Contractor, and a way of showing our steadfast appreciation and support."

As part of the Diamond Contractor Program, the Diamond Contractor Conference educated the contractors on the valuable business-building benefits of ductless technology. The conference consisted of training and networking opportunities as well as presentations and breakout sessions covering topics such as business-building tips, in-home selling techniques and profitability of selling ductless technology.  Motivational speaker Tony Jeary delivered the opening remarks on the first day and the conference's closing address as well as a presentation on how to strategically build a business to maximize its cultural effectiveness, influence and results.Weldon Long delivered the opening address on the second day of the conference and delivered his popular seminar titled,  "Power of Consistency:  Four Simple Steps to Make Sales and Business Success Inevitable."

The series of conferences - a second, identical version will be held on October 7-9, 2013 - is the latest in a package of benefits provided exclusively to contractors who have earned the Diamond Contractor designation. Other benefits include automatic lead generation, financing options, training discounts, extended warranty options, access to marketing resources and co-op funds and other benefits geared toward helping contractors grow their businesses. To earn Diamond Contractor status, contractors must meet significant education, sales and licensing requirements.

"The first sold-out conference was a great success, and more than 190 contractors are already scheduled to attend our sold-out Diamond Contractor Conference in October," adds Nardello. "Since entering the ductless market in 1982, we have been committed to growing our network of contractors, and now we have one of the most extensive networks of qualified contractors available. Their success is integral to our success, and we are pleased that the Diamond Contractor Conferences will benefit so many of them."

To learn more about the Diamond Contractor Program, contact your local Mitsubishi Electric distributor.

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About Mitsubishi Electric US Cooling & Heating Division

Mitsubishi Electric US Cooling & Heating Division (Mitsubishi Electric) is headquartered in Suwanee, Ga. Mitsubishi Electric is a leading marketer of ductless and variable refrigerant flow (VRF) air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, Mitsubishi Electric introduced its state-of-the-art, split-ductless air conditioners and heat pumps in North America. Mitsubishi Electric expanded its product line with VRF zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. Mitsubishi Electric also offers compressors and a full line of air-conditioning accessories. The Division's HVAC products have won numerous awards for innovation and excellence, including appliance DESIGN's 2013 Excellence in Design Bronze Award, a 2013 Top Products Award from Building Operating Management, a 2012 Product Innovation Award from Architectural Products, a 2012 Record Products Award from Architectural Record, a 2012 BuildingGreen Top-10 Products Award for ductless and VRF systems, and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. More information is available at and at Mitsubishi Electric's blog, Mitsubishi Electric US Cooling & Heating Division is also on Facebook, Twitter, Pinterest and YouTube.


Contact: Jordan Wells
Griffin & Company, Inc.
888/420-0256 ext. 120



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