James Carville and Mary Matalin get in a ‘heated’ debate over room temperature in new TV Spots

Thursday, August 23, 2012

New Mitsubishi Electric Cooling & Heating ad campaign shows the married couple humorously arguing over home's HVAC


SUWANEE, Ga.
, August 23, 2012 - Well known for disagreeing on almost everything, media personalities James Carville and Mary Matalin will soon be seen on TVs across the country battling over whether to keep their traditional cooling and heating system on a comfortable temperature or one that saves money.

In the TV spots, a Mitsubishi Electric Cooling & Heating (Mitsubishi Electric) ductless HVAC system is shown as the solution for homeowners who want to both cut electricity costs and increase comfort.

The TV spots will debut Aug. 27, appearing on CNN, Fox News and during ABC and CBS convention nights.

One of the spots for Mitsubishi Electric shows cost-conscious Matalin telling comfort-focused Carville that he can change the thermostat if he can say "New Orleans", instead of the native New Orleans pronunciation of "Nawlins." The other spot shows them verbally battling by using references to famous quotes.

When Carville asks Matalin why she changed the temperature, she responds, "I thought you were for change."  He snaps back, "The issue in this house is my comfort."  Matalin fires back, "It's the energy bill, stupid."

The new TV spots take Mitsubishi Electric's "Split Personality" campaign to the next level. In earlier commercials, a single homeowner battles his or her alter ego between being comfortable or saving money. With this new commercial, Mitsubishi Electric knew the couple would be the perfect first duo to bring the cost versus comfort struggle to life.

"We knew, taking our 'Split Personality' campaign from showing one homeowner battling with his or her alter ego to a couple battling each other, we had to find spouses who truly served as each other's opposites," explained Joe Mastroianni, chief marketing officer for Mitsubishi Electric Cooling & Heating. "Carville and Matalin not only top the list of great couple debaters, but they're also entertaining to watch and naturally laugh-out-loud funny."

James Carville is a political consultant and national commentator. A best-selling author, Carville was a lead strategist for the presidential campaign of then-Arkansas Governor Bill Clinton. He is now a contributor to CNN.

Carville is married to Mary Matalin, who served under President Ronald Reagan, was campaign director for President-elect George H.W. Bush, an assistant to President George W. Bush and a counselor to Vice President Dick Cheney. Carville and Matalin live in New Orleans with their two daughters.

The new TV spots from the HVAC ductless leader include Carville and Matalin in order to take its "Split Personality" campaign to the next level. In earlier commercials, a single homeowner battles his or her alter ego between being comfortable or saving money. With this new commercial, Mitsubishi Electric knew the couple would be the perfect first duo to bring the cost versus comfort struggle to life.

To learn more about Mitsubishi Electric Cooling & Heating, visit www.mehvac.com. The commercial will be posted on Mitsubishi Electric's YouTube brand channel and promoted on Twitter via its handle @MitsubishiHVAC with #mitsubishicomfort as part of the company's ongoing social media efforts.

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About Mitsubishi Electric Cooling & Heating

Mitsubishi Electric Cooling & Heating, a division of Mitsubishi Electric & Electronics USA, Inc., is headquartered in Suwanee, Ga. We are a leading marketer of Mitsubishi Electric intelligent air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, we introduced our state-of-the-art, split-ductless air conditioners and heat pumps in North America. We expanded our product line with variable refrigerant flow (VRF) zoning heat pump systems utilizing INVERTER technology to offer simultaneous cooling and heating capabilities. We also offer compressors and a full line of air-conditioning accessories. Mitsubishi Electric Cooling & Heating's products have won numerous awards for innovation and excellence, including the 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit www.mehvac.com or follow Mitsubishi Electric Cooling & Heating on Facebook, Twitter and YouTube.