HVAC Division of Mitsubishi Electric US Selects HGTV Interior Designer as Consumer Spokesperson

Wednesday, October 10, 2012

Designer to Help Educate Consumers on Ductless Cooling and Heating Technology

SUWANEE, Ga., October 10, 2012 - The HVAC Division of Mitsubishi Electric US (Mitsubishi Electric), America's No. 1 selling brand of ductless cooling and heating technology, announced that it has partnered with Cortney Novogratz for a consumer-focused spokesperson campaign.

Novogratz is an interior designer and HGTV star with a unique design style and a proven dedication to Mitsubishi Electric products. She and her husband, Robert, own a New York interior design company, SIXX Design, and co-star in the HGTV show "Home by Novogratz." Previously, Cortney and her family starred in the Bravo TV show "9 By Design." The couple released their second book, also called "Home by Novogratz," on Oct. 9.

With nearly two decades of experience restoring homes across the country, Novogratz is involved in every step of the renovation process, from demolition to choice of HVAC system to the finishing touches on the interior décor.

Novogratz has used Mitsubishi Electric systems in her design projects for years, including her own home, and is a longtime advocate of Mitsubishi Electric's Variable Refrigerant Flow (VRF) zoning and split-ductless technology. She will help develop an interior design story to increase consumer awareness and sales of Mitsubishi Electric's residential product lines.

"Mitsubishi Electric chose Cortney as a spokesperson because she can easily speak to the benefits of our products," said Joe Mastroianni, chief marketing officer, HVAC Division of Mitsubishi Electric US. "What's unique about Cortney is that she can do so in a way that will resonate with everyday consumers, while having the credibility of someone who is extremely knowledgeable about the construction process."

As spokesperson, Novogratz will appear in several promotional materials, is slated to meet with national consumer media throughout next spring and will be engaging in various social media outreach. She will discuss the importance of Mitsubishi Electric technology in designing a comfortable home, and how this technology helps families live better.

To learn more about the HVAC Division of Mitsubishi Electric US., visit www.mehvac.com.

# # #

About Mitsubishi Electric Cooling & Heating

The HVAC Division of Mitsubishi Electric US, Inc. is headquartered in Suwanee, Ga. We are a leading marketer of Mitsubishi Electric intelligent air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, we introduced our state-of-the-art, split-ductless air conditioners and heat pumps in North America. We expanded our product line with variable refrigerant flow (VRF) zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. We also offer compressors and a full line of air-conditioning accessories. Mitsubishi Electric HVAC products have won numerous awards for innovation and excellence, including the 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit www.mehvac.com or follow Mitsubishi Electric Cooling & Heating on Facebook, Twitter and YouTube.


Contact: Jordan Wells
Griffin & Company, Inc.
888/420-0256 ext. 120



/* */