Mitsubishi Electric Celebrates Grand Opening of Southwest Business Expansion in Houston

Monday, December 17, 2012

SUWANEE, GA - December 17, 2012 - Mitsubishi Electric US Cooling & Heating Division, America's No. 1 selling brand of ductless cooling and heating technology, celebrated the grand opening of its Southwest Business Unit (BU) in Houston with a gala event and ribbon-cutting ceremony on Friday, December 14. Headliners for the celebration included the Houston Texans Cheerleaders, State Rep. Dwayne Bohac, Houston City Council Member Helena Brown, and LPGA golfers Stacey Bieber and Christina LeCuyer.

Nationally, Mitsubishi Electric US Cooling & Heating Division has experienced double-digit growth every year since 2007. The Southwest BU facility will be a central hub for sales and training of contractors, engineers and distributors in the Southwest region and is expected to draw more than 3,000 professional visitors in 2013.

The Southwest BU consists of territories formerly included in the Central and Western sales zones and includes the states of Texas, New Mexico, Kansas, Oklahoma, Missouri, Arkansas and Louisiana. Bob Farmer, a 10-year Mitsubishi Electric veteran, is business unit manager for the new Southwest BU. Farmer has nearly 25 years of experience in the HVAC industry.

"Customers and employees from all seven states in our Southwest region came together to celebrate our new facility, where there was a sense of camaraderie and excitement throughout the day," says Farmer. "It is terrific that our customers and employees in the Southwest now have a central location to build relationships and strengthen sales for years to come."

To learn more about Mitsubishi Electric US Cooling & Heating Division, visit

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About Mitsubishi Electric US Cooling & Heating Division
Mitsubishi Electric US Cooling & Heating Division is headquartered in Suwanee, Ga. We are a leading marketer of Mitsubishi Electric intelligent air-conditioning and heating technology in North America, Latin America, the Caribbean and Bermuda. In 1982, we introduced our state-of-the-art, split-ductless air conditioners and heat pumps in North America. We expanded our product line with variable refrigerant flow (VRF) zoning heat pump systems using INVERTER technology to offer simultaneous cooling and heating capabilities. We also offer compressors and a full line of air-conditioning accessories. Mitsubishi Electric's HVAC products have won numerous awards for innovation and excellence, including a 2013 Top Products Award from Building Operating Management, a 2012 Product Innovation Award from Architectural Products, a 2012 Record Products Award from Architectural Record, a 2012 BuildingGreen Top-10 Products Award for split-ductless and VRF systems, and the 2011 AHR Expo Product of the Year Award for the Dedicated Outdoor Air System. For more information, visit or follow Mitsubishi Electric US Cooling & Heating Division on Facebook, Twitter and YouTube.

Contact: Katy Heaton
Griffin & Company, Inc.
888/420-0256 ext. 117

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